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What is the Holdover Audience? | Definition and Overview
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Holdover Audience : The audience that stays on a channel after the end of a previous broadcast, being held over from the previous program. This is also referred to as an inherited audience.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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