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What is Households Using Television (HUT?) | Definition and Overview

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Households Using Television (HUT) : A term used by A.C. Nielsen, HUT represents the number of households in a particular market watching television at a specific time.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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