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What is a Local Rate? | Definition and Overview

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Local Rate : An advertising rate charged to a local advertiser, normally a retailer, by local media and publications. A national rate is charged to a national advertiser, which is normally a manufacturer.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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