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What is a Preemptible Rate? | Definition and Overview
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Preemptible Rate : A discounted rate for commercial time, sold to an advertiser, but is not guaranteed. The time may be sold to another advertiser willing to pay more, and thus the advertiser paying this rate gambles in order to save money at the time.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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