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What is a Run of Paper (ROP) or Run-of-Press (ROP)? | Definition and Overview
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Run of Paper (ROP) or Run-of-Press (ROP) : An instruction sent to publisher indicating that no special position is sought for an advertisement and that it can be placed where the publisher finds room or is convenient. There is often a lower cost associated with this sort of advertisement.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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