There are several components to the standard Press Release format that you must follow whether you submit it online or by conventional methods. Make it easy for your reader to take in your information quickly.

Follow this format structure:

* Headline - Be sure to include keywords or phrases in your headlines for online Press Releases. Grab the attention of journalists and quickly summarize the story.

* Dateline -give the reader the date and location of the story.

* Introduction - this paragraph gives basic answers to the questions of who, what, when, where and why. It outlines the interest point for your reader.

* Body - further explanation, statistics, background, or other details relevant to the news.

* Boilerplate - this is usually the credibility info on your company.

* Close - usually a symbol that shows the journalist that the PR part of the release is over. It usually looks like the following symbol - ###.

* Media Contact Information - this section covers the name, phone, email or other contact information needed for follow up.

Create a compelling press release that highlights the major newsworthy points of your story. Remember that your story must be interesting to become newsworthy. Story editors are often swamped with press releases so they aren't going to spend a lot of time going through your unless they find something interesting.

So there you have it. It can be that easy if you follow the process from start to finish. Be sure to create an online Press Release at least once or twice a month to keep your company name in the news.

Dennis Morales Francis is a small business coach and the author of "Double My Revenues In 12 Months or Less" and "Push Button Profits! A 30 Day Program For Making $120,000 A Year On Auto Pilot" Head over to the site sign up for your free course now before it's too late!


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