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Direct Response : A promotion that allows or requires a consumer to directly respond to an advertisement by mail, email, web, or telephone. This term can be interchangeable with Direct Marketing.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
What is a Direct Response? | Definition and Overview
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Direct Response : A promotion that allows or requires a consumer to directly respond to an advertisement by mail, email, web, or telephone. This term can be interchangeable with Direct Marketing.What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
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