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Public Relations Events: 5 Tips for Getting Yourself Noticed

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There are a few ways to get you, the company you represent, or your cause noticed. They can include special events such as a trade show, a publicity tour, a press/news conference, or even more simple things like a contest at your business (whether that be a physical place or online), being involved or hosting a parade, or the sponsoring of a fundraiser. The main goal of these events is to get your company or self noticed and to spread the word to the public. There are so many things that go into planning an event. In order to get people hyped up and excited for the event, here are a few things you can do:


  1. Make an invitation list: Every event will attract different journalists because of their interest in what your company does, what you are attempting to benefit, or what your event plans to announce. Internally, create your own lists to keep journalists in mind, and separate them based on specifics like their location, what they write about, and what media they represent, such as radio or video. Taking these things into consideration can help you to invite the people that will take come value from your event, and in turn benefit you in return.
  2. Make (and distribute) a media kit: This is a great tool for reporters and journalists because it (should) contain everything they would ever need to know to write a story about you, your company, or client. Include in this all the information that is presented at the event including product specifications, people who are involved, and how it affects the public, which should all be found in the news release. Also include copies of any speeches that are give, company information, and biographies of any persons who speak at the event. Send out more generic versions of these media kits to reporters and journalists you invited in #1; this can help them write better stories about why consumers ought to be interested in the event, or introduce the event better.
  3. Do some DIY PR: This can include sending out news releases to others that you didn't send an invite or media kit to, adding your event to community calendars, announcing it to people who connect with you on Twitter, Facebook, or LinkedIn, and by utilizing a network of bloggers to help spread the word.
  4. Make some callbacks: Once you've invited people, make some followup calls to confirm attendance. Invites can often get lost, put aside, or forgotten about, so a callback is crucial to ensure that the right people who were invited can make it to the event.
  5. Set the date and time of the event: This can conflict with many things, such as other events taking place the same day, holidays, weather, etc. Do some research and if there is no other day to do the event, promote it well. Otherwise, if you're able, reschedule before press materials are sent out. This can help to ensure some attendance numbers.

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