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It comes from hard work. While we cannot control other people's perceptions, their mood, or their reaction to our actions, we can work hard and know that the best results will come to us from doing so.
No matter how much we wish and will it to be true, there is no magic to making PR work, and work well at that. It takes commitment, perseverance, and the attitude of believing that you will be successful. Many training videos (and even The Secret, if you remember that) talk about the power of the voice in your head: if you believe it, and believe it enough, it will happen. Knowing that you can succeed, and telling yourself you can, can greatly improve your outlook on things, increase your desire to work hard, and can even help you succeed.
While that's a little more philosophical than this blog usually gets, it's good to remember that what happens in life is because of our own doings. I agree that I cannot control what the driver in the car next to me will do, but I know that my reaction to their actions directed towards me can affect the rest of their day and what happens between us next. I recently went to the gas station and pulled up to a pump, pulling forward so that someone could pull in behind me. Instead, someone drove towards me, facing me, to use the pump I was using. She was angry, and I could see why: we were both trying to use the same pump, and I didn't move. She pulled into the spot behind me facing the other direction. Instead of letting her stay angry, I got out of the car to pay for the gas when the attendant started the pump (we still don't pump our own gas here in Oregon) and I said "I'm sorry, I didn't see you coming." She smiled and told me it was OK, and she no longer looked angry.
That showed me that, again, while I cannot control what she does, I can diffuse a situation (something PR professionals should know how to do) and I can affect how she reacts to me. (It may be a little difficult to be upset with someone when they're trying to be nice to you.) This also showed me that I can affect my surroundings and help to shift my life where I would like it to go. My actions are my responsibility, and I can choose to accept them or not. In not accepting my actions (good or bad), how can I accept my successes (or failures)? I want to be responsible for my success, and with that, I need to be responsible for my failures, or short-fallings.
In PR, there is no such thing as luck. What happens in response to your PR plan and PR efforts reflects the effort you put into it, the outlets you've exhausted, and the intentions you had behind your actions. Luck is not a component of a winning PR plan or part of a successful PR strategy. It takes research, respect for others (i.e., reporters, journalists, bloggers, the community, and other businesses), planning, and an overall understanding of your company, industry, and situation. These are components of a winning PR strategy or plan. Moreover, you need an understanding of your audience and target markets. Without an idea of who you are directing your messages and efforts, you're bound to be unsuccessful.
Finally, those who do have success who seem to be doing "the exact same thing" as you are not doing the exact same thing. They may have been at it longer, know more people to connect to, and have more options when it comes to gaining that success than you do. Remember that no one company situation is the same as the next, and with that, you shouldn't be doing the same thing as another company. If you are trying to replicate the activities of another company you see experiencing success, and you are not, that could be why; their activities are working for them, and were tailored for them. You should, in the same fashion, create activities and plans that work for you and your company.
There is no magic to PR; it may seem mysterious and magical if the understanding isn't there, and there are some "formulas" that work for every company. Just keep in mind that if someone does offer you some magic or a genie to grant your wishes, something could be awry.
Public Relations Success Doesn't Come From Luck
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It comes from hard work. While we cannot control other people's perceptions, their mood, or their reaction to our actions, we can work hard and know that the best results will come to us from doing so.No matter how much we wish and will it to be true, there is no magic to making PR work, and work well at that. It takes commitment, perseverance, and the attitude of believing that you will be successful. Many training videos (and even The Secret, if you remember that) talk about the power of the voice in your head: if you believe it, and believe it enough, it will happen. Knowing that you can succeed, and telling yourself you can, can greatly improve your outlook on things, increase your desire to work hard, and can even help you succeed.
While that's a little more philosophical than this blog usually gets, it's good to remember that what happens in life is because of our own doings. I agree that I cannot control what the driver in the car next to me will do, but I know that my reaction to their actions directed towards me can affect the rest of their day and what happens between us next. I recently went to the gas station and pulled up to a pump, pulling forward so that someone could pull in behind me. Instead, someone drove towards me, facing me, to use the pump I was using. She was angry, and I could see why: we were both trying to use the same pump, and I didn't move. She pulled into the spot behind me facing the other direction. Instead of letting her stay angry, I got out of the car to pay for the gas when the attendant started the pump (we still don't pump our own gas here in Oregon) and I said "I'm sorry, I didn't see you coming." She smiled and told me it was OK, and she no longer looked angry.
That showed me that, again, while I cannot control what she does, I can diffuse a situation (something PR professionals should know how to do) and I can affect how she reacts to me. (It may be a little difficult to be upset with someone when they're trying to be nice to you.) This also showed me that I can affect my surroundings and help to shift my life where I would like it to go. My actions are my responsibility, and I can choose to accept them or not. In not accepting my actions (good or bad), how can I accept my successes (or failures)? I want to be responsible for my success, and with that, I need to be responsible for my failures, or short-fallings.
In PR, there is no such thing as luck. What happens in response to your PR plan and PR efforts reflects the effort you put into it, the outlets you've exhausted, and the intentions you had behind your actions. Luck is not a component of a winning PR plan or part of a successful PR strategy. It takes research, respect for others (i.e., reporters, journalists, bloggers, the community, and other businesses), planning, and an overall understanding of your company, industry, and situation. These are components of a winning PR strategy or plan. Moreover, you need an understanding of your audience and target markets. Without an idea of who you are directing your messages and efforts, you're bound to be unsuccessful.
Finally, those who do have success who seem to be doing "the exact same thing" as you are not doing the exact same thing. They may have been at it longer, know more people to connect to, and have more options when it comes to gaining that success than you do. Remember that no one company situation is the same as the next, and with that, you shouldn't be doing the same thing as another company. If you are trying to replicate the activities of another company you see experiencing success, and you are not, that could be why; their activities are working for them, and were tailored for them. You should, in the same fashion, create activities and plans that work for you and your company.
There is no magic to PR; it may seem mysterious and magical if the understanding isn't there, and there are some "formulas" that work for every company. Just keep in mind that if someone does offer you some magic or a genie to grant your wishes, something could be awry.
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