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Social Media & Public Relations | Twitter is Proving to Be Quite Useful
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While many companies are still weary about the implications, uses, and overall necessity of Twitter, there are also companies who have seen its capabilities and importance in business. To help advocate the latter point of view, (and with anything else in business), there was a study done.

Irbtrax SEO Social Media Marketing founder Scott Moir said,

Twitter is evolving at such a rapid rate I see evidence that the business world perception of Twitter is still lagging behind the reality of its potential uses. Twitter viral marketing benefits alone make it a valuable platform for any business that depends on the Internet for a part of its prosperity.

Those are some pretty powerful words for the advocacy of companies using Twitter. From a press release Irbtrax released, here are some results from their findings from the study:

1. Twitter is closing in on the 20th Billion Tweet benchmark according to an article from the CSM (visit link). An accomplishment that represents a tremendous rate of growth in a very short period of time. If you haven't already joined Twitter- Trends indicate there's still a lot of opportunities for growth and expansion: Twitter-tops-10-billion-tweets
2. Twitter is one of the best available sources for getting breaking news delivered quickly and having it multiply virally to potential new clients. Newsworthy Tweets take on the characteristics of a Press Release. When retransmitted by your followers they are then picked up by 3rd parties where they can rapidly multiply throughout Twitter.
3. Tweets also spread virally on Google. High ranking Google SERP's often produce information or articles featured by third party Twitter sites. Additionally, Google real time search results often contain a stream of live Tweets. At the time of this release Google was featuring a variety of real time Tweets for keyword phrases related to 'Social Media'.
4. Twitter appears to be the one of the leading Social Media marketing choices in the Business to Business market due to its Viral Marketing benefits. Viral Marketing is a core business to business social media application for product or service recognition. Popular industry related Tweets are redistributed creating a domino effect even if you don't have thousands of followers.
5. Twitter is an excellent market research source. Built in Twitter features and those available by third party sources allow for efficient and effective monitoring of information related to industry specific trends. Additionally, several third party Twitter sources provide excellent Tweet Tracking services. Including the ability to track actual retransmitted URL's as well as specific headline titles. (source)
   

Still considering if Twitter is a viable resource to use? Well, stop wondering; it is.