________________________________________________________________________


What is a Loss Leader? | Definition and Overview

________________________________________

Loss Leader : A retail item advertised at an attractively low price in order to attract consumers to visit a company's store, website, or retailer in order to influence their purchasing of other, more profitable merchandise.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

Click here to go back to the glossary.


Comments (0)

Post a Comment