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Values and Lifestyles (VALS) Research : Created in the 1970s to explain the changing behaviors of consumers, VALS is a research method that groups consumers based on the specific characteristics of values, lifestyles, and demographics.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
What is Values and Lifestyles (VALS) Research? | Definition and Overview
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Values and Lifestyles (VALS) Research : Created in the 1970s to explain the changing behaviors of consumers, VALS is a research method that groups consumers based on the specific characteristics of values, lifestyles, and demographics. What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
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