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What is a Generic Brand? | Definition and Overview
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Generic Brand : (Opposite of a name brand) A brand that is a substitute for a Brand Name, serving the same purpose and function as a Brand Name, but usually costs less due to not paying for the brand's name.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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