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What is Image Advertising? | Definition and Overview
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Image Advertising : The promotion of an image rather than promoting the functional attributes of a product. This is used commonly when attempting to differentiate brands of parity products, such as "Made for a man, but built for a woman".

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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