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Marginal Analysis : The technique of setting the advertising budget by estimating the point at which an additional dollar spent in advertising would result in additional profit.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
What is a Marginal Analysis? | Definition and Overview
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Marginal Analysis : The technique of setting the advertising budget by estimating the point at which an additional dollar spent in advertising would result in additional profit.What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
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