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Media Concentration Theory : The technique of scheduling media that involves purchasing space in a single medium only and developing strength through concentration and focus.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
What is the Media Concentration Theory? | Definition and Overview
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Media Concentration Theory : The technique of scheduling media that involves purchasing space in a single medium only and developing strength through concentration and focus.What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
Click here to go back to the glossary.
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