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What is the Media Dominance Theory? | Definition and Overview
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Media Dominance Theory : The technique of scheduling media that involves purchasing a large amount of space in one medium only to switch to another medium afterwards to achieve an optimal amount of coverage, frequency, and exposure.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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