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Psychographics : A term that refers to consumers or audience members on the basis of psychological characteristics initially determined by standardized tests.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
What are Psychographics? | Definition and Overview
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Psychographics : A term that refers to consumers or audience members on the basis of psychological characteristics initially determined by standardized tests.What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
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