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Persons Using Television (PUT) : The percentage of people viewing TV during a particular time in a specific viewing area. This term is used by A.C. Nielsen.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
What is Persons Using Television (PUT)? | Definition and Overview
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Persons Using Television (PUT) : The percentage of people viewing TV during a particular time in a specific viewing area. This term is used by A.C. Nielsen.What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
Click here to go back to the glossary.
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