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Proactive PR / Reactive PR : Editorials that appear as a direct result of the public relations. Reactive PR is when an editorial has been placed as a response to a publication's input.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
What is Proactive PR / Reactive PR? | Definition and Overview
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Proactive PR / Reactive PR : Editorials that appear as a direct result of the public relations. Reactive PR is when an editorial has been placed as a response to a publication's input.What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
Click here to go back to the glossary.
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