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What is a Campaign? | Definition and Overview
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Campaign : A period of time when a company is specifically advertising a particular product, or simply the company itself. This can come in a few different forms, such as a corporate campaign, an advertising campaign, or a media campaign. Each type focuses on a particular aspect of the company or firm. Campaigns are usually performed in the hopes that exposure will be increased.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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