________________________________________________________________________

What is Conversation Marketing? | Definition and Overview
________________________________________

Conversation Marketing : A style of marketing where a company no longer directs the audience to 'do this', as the message is seen as negative. Companies thus no longer own the conversation, but are able to participate and in turn influence it.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

Click here to go back to the glossary.