________________________________________________________________________

What is a Cumulative Audience? | Definition and Overview
________________________________________

Cumulative Audience (Abbr.: Cumes) : Refers to the number of unduplicated of homes or persons that were present in a broadcast program's audience during a specific time segment. This can also refer to the unduplicated audience of a print vehicle or an entire media schedule.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

Click here to go back to the glossary.