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Boutique: An agency that offers on a select amount of services, such as one that does research, but not the creative work or media planning. A boutique is usually a small company.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
What is a Boutique? | Definition and Overview
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Boutique: An agency that offers on a select amount of services, such as one that does research, but not the creative work or media planning. A boutique is usually a small company.Click here to go back to the glossary.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
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