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Numbers show that blogs are being created at an ever increasingly fast rate, Twitter has reached a new high in tweets, and more and more users are hopping on the foursquare bandwagon. Does that mean you should hop on as well? Not necessarily.
Every company will differ in terms of their needs and objectives, and as such, each company must evaluate the importance of social media, the outcomes, and the overall benefit of using the tools available online in relation to their company and situation. As I've mentioned before, something that worked for one company (or even your own company previously) most likely will not work this time around. Even if you were successful with your last PR plan/campaign, you must start over when looking to launch a new campaign. That means that you must begin at step one (doing your research) in order to create a valuable and high-quality plan.
Once you've done your homework and found the social media tools that will be beneficial for your company to use, it is time to implement them. Create your profiles, upload your information, and if you've chosen a blog to implement, begin writing and researching what readers are reading online. You can do this through analyzing Google Analytics of other sites you have up and running, using Google's keyword tool, or simply perusing other blogs for their most popular content.
Thousands of blogs are created only to be forgotten, ignored, and in the end, abandoned. Many companies or individuals who created those blogs became discouraged when results were not instantaneous and found other things to devote their time to. Half of the problem may have been that they simply created the blog and waited for people to stumble upon it to market it for them. Unfortunately, that's not how blogs work. Even creating a Twitter account or Facebook group requires you telling people where to find you on those sites. Some of your customers or competitors may find you when searching for you online, but for a majority of your social networking efforts, your existence on these sites will go unnoticed unless you share with others that you are present there.
That leads to the title of this post: Your Social Media Efforts Will Not Sell Themselves. Much of what you do must be hand fed to customers and buyers; many of your buyers simply don't have the time or desire to seek you out. So make it easy for them to find you by linking all of your accounts together. List your profiles on the others, and link to them on your blog. If you have a company website, link to you blog and profiles there as well to start making connections. Be proactive and connect with other bloggers, people on Twitter and Facebook, and engage your customers/buyers.
Getting your accounts recognized and your blog popular takes time and effort, but it starts with you and your efforts, the content you create, and the value you offer and provide to readers and buyers. Every once in a while comes a product that creates its own buzz and generates massive amounts of WOM (word of mouth), requiring little work from the company itself to generate PR around the product For the most part, companies and products need a little push to get on the map, so to speak. Once you've made it easy for buyers to find your company or product, the WOM will generally start from there. Remember to be persistent and consistent in whatever venture you take on.
Do you have any tips for creating successful social media tools? Click on the title of this post and leave a comment!
Public Relations & Social Media | Your Social Media Efforts Will Not Sell Themselves
________________________________________
Numbers show that blogs are being created at an ever increasingly fast rate, Twitter has reached a new high in tweets, and more and more users are hopping on the foursquare bandwagon. Does that mean you should hop on as well? Not necessarily.
Every company will differ in terms of their needs and objectives, and as such, each company must evaluate the importance of social media, the outcomes, and the overall benefit of using the tools available online in relation to their company and situation. As I've mentioned before, something that worked for one company (or even your own company previously) most likely will not work this time around. Even if you were successful with your last PR plan/campaign, you must start over when looking to launch a new campaign. That means that you must begin at step one (doing your research) in order to create a valuable and high-quality plan.
Once you've done your homework and found the social media tools that will be beneficial for your company to use, it is time to implement them. Create your profiles, upload your information, and if you've chosen a blog to implement, begin writing and researching what readers are reading online. You can do this through analyzing Google Analytics of other sites you have up and running, using Google's keyword tool, or simply perusing other blogs for their most popular content.
Thousands of blogs are created only to be forgotten, ignored, and in the end, abandoned. Many companies or individuals who created those blogs became discouraged when results were not instantaneous and found other things to devote their time to. Half of the problem may have been that they simply created the blog and waited for people to stumble upon it to market it for them. Unfortunately, that's not how blogs work. Even creating a Twitter account or Facebook group requires you telling people where to find you on those sites. Some of your customers or competitors may find you when searching for you online, but for a majority of your social networking efforts, your existence on these sites will go unnoticed unless you share with others that you are present there.
That leads to the title of this post: Your Social Media Efforts Will Not Sell Themselves. Much of what you do must be hand fed to customers and buyers; many of your buyers simply don't have the time or desire to seek you out. So make it easy for them to find you by linking all of your accounts together. List your profiles on the others, and link to them on your blog. If you have a company website, link to you blog and profiles there as well to start making connections. Be proactive and connect with other bloggers, people on Twitter and Facebook, and engage your customers/buyers.
Getting your accounts recognized and your blog popular takes time and effort, but it starts with you and your efforts, the content you create, and the value you offer and provide to readers and buyers. Every once in a while comes a product that creates its own buzz and generates massive amounts of WOM (word of mouth), requiring little work from the company itself to generate PR around the product For the most part, companies and products need a little push to get on the map, so to speak. Once you've made it easy for buyers to find your company or product, the WOM will generally start from there. Remember to be persistent and consistent in whatever venture you take on.
Do you have any tips for creating successful social media tools? Click on the title of this post and leave a comment!
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