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What are Keywords? | Definition and Overview
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Keywords: Specific words that are used in press releases and websites, often to generate greater web traffic. Professionals, students, and other web surfers use keywords to find relative content, publications, or features.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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