What is Astroturfing? | Definition and Overview


Astroturfing: Like the name suggests, this is a fake approach at gaining some PR. It usually involves a company posing as a consumer or independent party who will write on a product or company while still in the early stages of growth and popularity. For example, the bloggers who were writing about their experiences traveling cross-country and staying in Wal-Mart parking lots was a definite astroturfing example.

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