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What is the Halo Effect? | Definition and Overview
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Halo Effect: The bias created by an observer's tendency to rate certain objects or persons in a manner that reflects what was previously anticipated. Can also be related to or referred as the Confirmation Bias.
Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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