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What is the Hierarchy-Of-Effects Theory? | Definition and Overview
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Hierarchy-Of-Effects Theory : A series of steps a consumer goes through in which they receive and use information in order to reach a decision about which actions to take, for example, whether or not to purchase a product.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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