What is the Hierarchy of Needs? | Definition and Overview


Hierarchy of Needs : A theory created by psychologist Abraham Maslow in which human's needs are arranged in an order or ranked in a hierarchy. This hierarchy can be extended to consumer behavior and used to explain why customers purchase products. Trends may be explained by the perceived benefits of a product, the reasoning for purchasing, as well as the social connotations associated with the product, among others. Maslow's hierarchy includes safety, social/love and belonging, esteems, physiological, and self-actualization needs.

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