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What is Market Segmentation? | Definition and Overview
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Market Segmentation : The division of a market based on strategy directed at gaining a large or major portion of sales in a category subgroup, rather than a small or limited portion of sales in the entire market.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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