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What is Marketing Mix? | Definition and Overview
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Marketing Mix : The combination of marketing elements for a product or service, including the product's features, pricing, advertising, packaging, distribution, and marketing budget. These elements directly affect company sales. This is also referred to as the 4 P's.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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