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What is a Milline Rate? | Definition and Overview
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Milline Rate : A measurement used to determine the cost effectiveness of advertising in a newspaper by finding the product of the cost per agate line and one million, then dividing by the circulation. Can also be referred to as Milline.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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