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What is Motivation Research? | Definition and Overview
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Motivation Research : Research that investigates the psychological reasonings for individuals purchasing specific products, and reasons why they respond to particular advertising appeals. The information is used to determine the base or source of brand choices, brand loyalty, and brand preferences.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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