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What is Narrowcasting? | Definition and Overview
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Narrowcasting : The use of a broadcast medium to appeal to audiences with special interests, or people of a subgroup. For instance, sports fans are often appealed to via television and magazine advertisements.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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