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What are Point-of-Purchase (POP) Displays? | Definition and Overview
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Point-of-Purchase (POP) Displays : An advertising display that is located near a store cash register, on the check-out webpage, or where ever payment is made. They are used to encourage impulse buys when waiting to check-out.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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