________________________________________________________________________

What is Persons Using Television (PUT)? | Definition and Overview
________________________________________

Persons Using Television (PUT) : The percentage of people viewing TV during a particular time in a specific viewing area. This term is used by A.C. Nielsen.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

Click here to go back to the glossary.