________________________________________________________________________

What is the Persuasion Process? | Definition and Overview
________________________________________

Persuasion Process : The process of influencing an audience or prospect attitudes through advertising, specifically purchase intent and product perception by appealing to emotion and reason.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

Click here to go back to the glossary.