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What is Search Engine Optimization (SEO)? | Definition and Overview
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Search Engine Optimization (SEO) : This is the process of using various techniques to increase your website's traffic. This includes using terms, phrases, or words that are regularly searched for in a search engine and placing them on your own website, as well as linking to other sites (and other sites linking to your own site) in order to increase your site's credibility for a search engine.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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