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What is the Simmons Marketing Research Bureau (SMRB)? | Definition and Overview
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Simmons Marketing Research Bureau (SMRB) : A syndicated service which provides data on audience expose and product usage for print and broadcast media.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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