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What is a Split Run? | Definition and Overview
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Split Run : Two or more different forms of an advertisement which are run simultaneously in different copies of the same publication in order to test the effectiveness of one advertisement over another in appealing to a specified market.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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