________________________________________________________________________

What is Viral Marketing? | Definition and Overview
________________________________________

Viral Marketing : The use of the internet and media to advertise and market for a company using unconventional methods of advertising, such as online contests, videos that are a little un-politically correct, driving lots of viewers to their websites, and perhaps even increasing sales. This relies on WOM and social networks to enhance their brand image.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

Click here to go back to the glossary.