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Word of Mouth (WOM) : The advertising of a product or brand that takes place between customers. This is promoted through 'people networks', referring to WOM as word of mouse as well. There is no outside influence or management from the company or brand.
Click the links below to read other related definitions:
What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
What is Word of Mouth (WOM)? | Definition and Overview
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Word of Mouth (WOM) : The advertising of a product or brand that takes place between customers. This is promoted through 'people networks', referring to WOM as word of mouse as well. There is no outside influence or management from the company or brand.What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview
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