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What is Consumer Behavior? | Definition and Overview
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Consumer Behavior : The study of how consumers behave, think, or act when purchasing, using, or disposing products and services. This includes the buying process, brand loyalty, and brand switching, among many other things.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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