________________________________________________________________________

What is a Cooperative Program? | Definition and Overview
________________________________________

Cooperative Program : Also referred to as Co-Op Program, or Co-op Advertising. This is a system in which advertisement costs are divided by two or more parties. Programs such as these are normally offered by manufacturers to their wholesaler or retail buyers, as a means of encouraging them to advertise the product.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

Click here to go back to the glossary.