What is Counter Advertising? | Definition and Overview


Counter Advertising : Essentially advertising that counters that of another advertisement, taking a position that is contrary to that of an advertising message that may have preceded it. This sort of advertising can be used to take an opposing position on a controversial topic, or to counter an impression another advertisement may have made on consumers.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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