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What is "Inverted Pyramid Style" ? | Definition and Overview
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Inverted Pyramid Style: This refers to the style of writing that journalist and PR professionals use when writing a press release or other publication. This style of writing conveys the most important information first in a press release. Envision an inverted pyramid: the base, or bulk of the pyramid, is now at the top of the figure, whereas the point, or the smallest portion of the pyramid, is now at the bottom of the figure. This represents the way a press release ought to flow so as to capture the interest of readers, whether they be the media or consumers. This style of writing helps to ensure that the most important points of the release are read first if a reader only skims the release.

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