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What is a Press Kit? | Definition and Overview
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Press Kit : Also referred to as a media kit, this is a packet of marketing and promotional materials a company uses to send to prospective customers and clients. This can include a number of things, but normally includes company information and history, services offered, press coverage, and team players (key executives, etc.). It can also include advertising materials such as flyers, newspaper ads, or cards.

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Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Release? | Definition and Overview