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What are Gross Rating Points? | Definition and Overview
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Gross Rating Points : The measurement of the advertising weight delivered by a vehicle or vehicles in a specific time frame, which is the same as the measurement of an advertisement's reach times the average frequency.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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