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What is an Executive Summary? | Definition and Overview

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Executive Summary : A portion of a marketing plan that establishes what the plan will cover or propose, and what the plan hopes to accomplish. An executive summary can also be a listing of key research findings in order to present the findings easier to read.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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